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CARLINGS | ADDRESS THE FUTURE | 2019

Wearing Clothes That Don't Exist, for €10 / CARLINGS "ADDRESS THE FUTURE"

You buy clothes, wear them, take a photo, post it online. But what if those clothes never actually existed? In 2019, Norway's CARLINGS released the world's first fully digital clothing collection, and honestly, my first reaction was "wait, what?" But this campaign went on to win the first-ever Grand Prix in the Digital Craft category.