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4 articles
ON | Shape of Dreams | 2026
Instead of showing the finished product, this ad shows the moment it's being born. Inside Zendaya's head is a "Dream Lab" where the shapes of clothes and shoes keep warping and shifting for three minutes straight. Directed by Spike Jonze.
TOYOTA | IQ FONT | 2010
A car writes letters with its tire tracks. And then those letters become an actual downloadable font. Launched from Belgium out to the world in 2010, this project showed people something they'd never seen before.
BMW | THE KINETIC SCULPTURE FOR THE BMW MUSEUM | 2009
At the entrance of the BMW Museum, 714 metal spheres hang in mid-air. At first it looks like nothing at all. But wait seven minutes, and the shape of a car appears.
CIVIC | Everyday | 2004
In 2003, Honda poured about 600 million yen into a single campaign, running three commercials at once. "Everyday" was the youngest of those three siblings.