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empowerment

3 articles

Making Age a Non-Issue / L'OREAL "THE NON-ISSUE"
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L’OREAL | THE NON-ISSUE | 2019

Making Age a Non-Issue / L'OREAL "THE NON-ISSUE"

Both the beauty industry and fashion magazines have long acted as if women over 50 simply didn't exist. L'Oréal Paris and British Vogue set out to fill that gap.

I Ran as Hard as I Could, and the Energy Just Came Pouring Out / SK-II "Your Statement. Your Bottle."
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SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017

I Ran as Hard as I Could, and the Energy Just Came Pouring Out / SK-II "Your Statement. Your Bottle."

I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.

Three Minutes That Turned "Like a Girl" from a Curse into a Badge of Honor / Always "#LikeAGirl"
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Always | #LikeAGirl | 2014

Three Minutes That Turned "Like a Girl" from a Curse into a Badge of Honor / Always "#LikeAGirl"

When you ask a grown-up to "run like a girl," they flail their arms and legs around and laugh. But ask a girl who hasn't hit puberty yet, and she runs with everything she's got. That gap took my breath away.

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