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A Quiet Night of Longing Over a Trampoline / John Lewis "Buster The Boxer"
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John Lewis | Buster The Boxer | 2016

A Quiet Night of Longing Over a Trampoline / John Lewis "Buster The Boxer"

John Lewis's annual Christmas ad is a tradition by now. The star of 2016 is a dog named Buster. He wants, more than anything, the trampoline hidden in the garden—but it's actually a present for a little girl named Bridget. Night after night, wild animals sneak out to bounce on it, and Buster just watches. On Christmas morning, it's Buster who bolts outside before the girl even gets there.

A Hibernating Bear's First-Ever Christmas / JOHN LEWIS "The Bear and the Hare"
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JOHN LEWIS | The Bear and the Hare | 2015

A Hibernating Bear's First-Ever Christmas / JOHN LEWIS "The Bear and the Hare"

A bear who sleeps through winter had never once seen Christmas. So his best friend, a hare, gives him an alarm clock so he won't miss it—a story told in just two minutes.

Why does this tug at the heartstrings so much? / John Lewis "Man On The Moon"
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John Lewis | Man On The Moon | 2015

Why does this tug at the heartstrings so much? / John Lewis "Man On The Moon"

The yearly John Lewis Christmas ad. Just the fact that it's something to look forward to as the weather turns cold already makes it a winner, but the way it consistently exceeds expectations feels almost miraculous.

Just a live camera and 175 people. / WestJet "Christmas Miracle: Real-time Giving"
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WestJet | Christmas Miracle: Real-time Giving | 2013

Just a live camera and 175 people. / WestJet "Christmas Miracle: Real-time Giving"

It looks like it's using some amazing technology, but the real secret is just a live camera and 175 people doing the legwork. Here's what makes WestJet's Christmas campaign work so well.

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