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BURGER KING | Google Home of The Whopper | 2017

The Day a TV Ad Hacked Everyone's Living Room / Burger King "Google Home of The Whopper"

A single 15-second ad caused chaos in living rooms around the world just hours after it aired. The moment the employee on screen said "OK Google, what is the Whopper burger?", viewers' Google Home devices started talking back on their own. Google was furious, Wikipedia got hit hard, and public opinion split right down the middle. The result: the Grand Prix in the Direct category at Cannes Lions. Nobody had seen anything like it before.