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8 articles
NOTPLA | Making Packaging Disappear | 2020
"Notpla" is short for "not plastic." That alone tells you what they're trying to do. It's edible packaging made from seaweed. And the brand itself won the Grand Prix in the Design category at Cannes.
JACQUARD WEARABLE FABRIC | JACQUARD WEARABLE FABRIC | 2016
What if technology disappeared every time you put on your clothes? That's exactly what Google set out to do. This is the story of a jacket where you can control calls and music just by brushing your hand across the denim sleeve.
WHAT3WORDS | 3 WORDS TO ADDRESS THE WORLD | 2015
It's not an ad. But it won the Grand Prix at Cannes. In 2015, Nick Law, president of the Innovation jury, called it "the best body of work I've ever seen." That product was what3words.
THE BARBARIAN GROUP | CINDER | 2013
At Cannes Lions 2013, the very first Grand Prix in the newly created Innovation Lions category went to a development tool made by an ad agency. And it's one they give away for free. It sounds like an odd thing to win an award for, but the reasoning behind it makes complete sense.
MERCEDES BENZ | THE INVISIBLE DRIVE | 2012
This piece won the Grand Prix in the Outdoor category at Cannes Lions in 2012, and the first time I saw it, I just went "wait, what?" A car that's transparent — what does that even mean? But it really is see-through. Literally.
SEAWEED | DESIGN NORI | 2012
Using a laser cutter to etch patterns into sheets of nori that hadn't changed in 500 years. The idea of designing the product itself, not the package, was a total blind spot.
NIKE+ | FuelBand | 2012
This isn't an ad. But an ad agency made it. That contradiction is exactly why it won two Grand Prix at Cannes.
TOYOTA | IQ FONT | 2010
A car writes letters with its tire tracks. And then those letters become an actual downloadable font. Launched from Belgium out to the world in 2010, this project showed people something they'd never seen before.