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6 articles
AUTISM SOCIETY | Language of Bedwetting | 2026
There was no word to explain bedwetting in any AAC app in the world. Noticing this gap, this campaign went ahead and built an entirely new "language" out of more than 100 symbols.
WhatsApp | Baatan Hi Baatan Mein (Love in a Few Words) | 2025
How do you reach people who can't read with technology? WhatsApp's answer was to load a 9-minute film onto a truck and tour it village by village.
Google | 100 Billion Words | 2019
The most translated words in the world are "How are you?", "Thank you", and "I love you." Google decided to show that with data.
BLINK TO SPEAK - | Blink To Speak | 2018
A language made for people who can only move their eyes. Even when ALS or a spinal injury takes away control of the rest of the body, the eyes keep moving until the very end. This gave those eyes words to speak with.
KDDI | ポーター編 | 2001
This is from 2001, starring Etsushi Toyokawa and Ryo Kase. Even back in 2015 when I first wrote about this, I thought it "hasn't aged a bit," and watching it again now, it really still hasn't. The casting and everything else feels completely natural, with no sense of dating at all. I think that's one sign of a truly great piece of work.
FRANCE TELECOM | CUSTOMS | 1999
An ad made by France Telecom ahead of the 1998 World Cup. Set at a border customs checkpoint, it follows officers smuggling a soccer ball, with a "Goal!" ringing out over the phone. Football gets people talking.