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PUMA | AFTER HOURS ATHLETE | 2011
"A 5 AM taxi is way more fun than a 5 AM run" / PUMA "AFTER HOURS ATHLETE"
"A 5 AM taxi is way more fun than a 5 AM run" — with this one line, PUMA rewrote the definition of sport in 2011. Pool, darts, karaoke. No sweat required, no records needed. This ad declared that the stamina to party all night long is athletic spirit itself.