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4 articles
Cathay Pacific | Back to Kai Tak | 2026
Kai Tak Airport closed in 1998. It was known as the world's toughest landing, with planes banking 47 degrees between high-rise buildings before touching down. Twenty-seven years later, Cathay Pacific flew that sky once more. This time, though, it wasn't a landing — it was a flypast.
キリン プラズマ乳酸菌 | SPECIAL STUDENT | 2016
Dekushi! Barrier! Short sleeves and shorts! There was always one of those kids in your elementary school class. The "Dekushi master" who whips out mysterious sound effects, the "short-sleeves-and-shorts kid" who shows up 365 days a year—snow or storm—in short sleeves and shorts, the girls who perform the hand-clapping game Alps Ichimanjaku at lightning speed. It's so nostalgic I can't stop laughing.
AMERICAN HONDA MOTOR | PROJECT DRIVE IN | 2014
You need a car to go to a drive-in theater. That point is so obvious nobody ever says it out loud, but Honda took it seriously.
VOLKSWAGEN | The Force | 2011
A kid dressed as Darth Vader racked up 15 million views on YouTube and became one of the most beloved ads in Super Bowl history.