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You can see the punchline coming, but it's still fun to watch / Brother "Next time label it"
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Brother | Next time label it | 2017

You can see the punchline coming, but it's still fun to watch / Brother "Next time label it"

This is the over-the-top "what if you didn't have it" style of ad: show what happens without labels. You can tell where the chaos is headed the moment it starts, but it's still a lot of fun to watch.

Not a Single Sneaker in Sight, Yet One of the Greatest Sports-Brand Commercials Ever / REEBOK "Terry Tate, Office Linebacker"
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REEBOK | Terry Tate, Office Linebacker | 2003

Not a Single Sneaker in Sight, Yet One of the Greatest Sports-Brand Commercials Ever / REEBOK "Terry Tate, Office Linebacker"

The moment it aired during the 2003 Super Bowl, all of America burst out laughing. A football linebacker patrols the office — the premise is completely insane, but the ad plays it dead straight, shot like a real documentary. It's one of those perfect pieces of work. The Reebok logo barely shows up. Not one pair of sneakers appears on screen. And yet it became one of the most memorable Super Bowl commercials of all time.

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