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olympics

3 articles

In the Year of Gen Hoshino, Calling Back the Past / AC Japan "Our Rival Is 1964"
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ACジャパン | ライバルは、1964年 | 2017

In the Year of Gen Hoshino, Calling Back the Past / AC Japan "Our Rival Is 1964"

2016 was the year of Gen Hoshino. His song "Koi" became a massive hit through the drama "Nigeru wa Haji da ga Yaku ni Tatsu," making him the pop icon of the era. It was exactly at that moment that this AC Japan commercial aired.

Say "TOKIO" and Still No One Gets It / ANA "Bolt Arrives"
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ANA | ボルト、登場編 | 2016

Say "TOKIO" and Still No One Gets It / ANA "Bolt Arrives"

In February 2016, ANA built a commercial around Usain Bolt, "the fastest man alive," to promote Tokyo 2020. Bolt dances his own original moves to Kenji Sawada's song "TOKIO," and at the end asks "Boruten-deru?" It's... well, honestly, a bit of a head-scratcher of a commercial.

The Real Olympic Sponsor Wasn't the Athletes — It Was the Moms / P&G "Thank You, Mom – Best Job"
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P&G | Thank You, Mom – Best Job | 2012

The Real Olympic Sponsor Wasn't the Athletes — It Was the Moms / P&G "Thank You, Mom – Best Job"

At the 2012 London Olympics, P&G called itself the "Proud Sponsor of Moms" — the official sponsor of mothers everywhere.

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