Subject
6 articles
PENNY | The Wish | 2022
At Christmas 2021, German supermarket PENNY made a three-minute film. A son asks his mother an offhand question, and she answers: she wishes he could get his youth back. All of it—the late nights, the heartbreak, the adventures sneaking out—everything the pandemic took away.
APPLE | The Whole Working-From-Home Thing | 2020
In July 2020, right in the middle of the pandemic, a seven-minute short film arrived from America. It was called "The Whole Working-From-Home Thing." And yes, it was exactly that: kids bursting into meetings, dogs barking, video calls in pajamas, screen-share mistakes, and somehow still making the deadline. The video crossed 10 million views within two days of release. As a sequel to 2019's acclaimed "The Underdogs," it wrapped the chaos that literally everyone was living through in humor.
EPIC GAMES | ASTRONOMICAL | 2020
April 2020. The world was still stuck at home. Travis Scott grew to giant size and danced his way across Fortnite's island, trampling everything in his path. 12.3 million people watched at the same time, and 27.7 million joined in over five days—the biggest live event in gaming history.
BURGER KING | CONFUSING TIMES | 2020
2020 was a year when everyone felt confused. Burger King made a radio ad that put that exact feeling of confusion into words—things like catching a sneeze with your elbow, then high-fiving with that same elbow. And the twist is, it was actually an ad for the Impossible Whopper, which tastes like meat but isn't meat. Presenting confusion as confusion, honestly, turned out to be the most honest approach of all.
HEINEKEN | SHUTTER ADS | 2020
In 2020, the pandemic forced bars to pull down their shutters. The lights went out across the city. So why not put those shutters to work bringing the light back?
MERCADO LIVRE | FEED PARADE | 2020
In 2020, the world's biggest pride parade disappeared. The 2.5km road that 5 million people were supposed to walk was completely wiped out by the pandemic. Brazil's GUT rebuilt that road on Instagram, using 279 photos.