Subject
5 articles
日清食品 | カップヌードル 担担 ザクザクコリコリ | 2023
Kinnikun comes bursting out of a swamp shouting "Tantaaan!" In his hands, a giant "Cup Noodle Tantan" — and as he charges forward he thrusts his hips while yelling "Zakuzaku! Korikori!" It's a spot-on parody of a legendary commercial from the 1990s, and people in their forties reacted to it all at once.
MARS | STRAUCHANIE SPONSORSHIP | 2009
In 2009, MARS launched a sponsorship deal in Australia with a player who didn't actually exist.
SMIRNOFF | TEA PARTAY | 2007
For a new product launch with no budget and no TV airtime, BBH chose a parody rap video instead. Within days of going live, it reached a million people.
HUSH PUPPIES SHOES | VENTILATED | 1989
1989, just 15 seconds. A basset hound's droopy ears lift gently in the wind from a passing subway train. That's it. But somehow, that's enough to make it work.
SCHWEPPES TOMATO JUICE | Gardening Advice | 1961
In 1961, a British commercial that won the Grand Prix at the Cannes advertising festival pretended to be a gardening program. But underneath, it was really an ad for Schweppes tomato juice. It talks about gardening with a completely straight face, and before you know it, it's talking about tomato juice instead.