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surprise

2 articles

Now That's a Move I Didn't See Coming / UQ mobile "Norika's Birthday"
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UQ mobile | 紀香の誕生日 | 2017

Now That's a Move I Didn't See Coming / UQ mobile "Norika's Birthday"

The moment Norika showed up on screen, I went "huh?"—and then about two seconds later it hit me with a full "whoa!" I'd been watching the UQ Three Sisters series because I love Mikako Tabe, so having Fujiwara Norika suddenly turn up was a real shock. This feels like one of those ideas that must have felt amazing the second someone thought of it.

Just a live camera and 175 people. / WestJet "Christmas Miracle: Real-time Giving"
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WestJet | Christmas Miracle: Real-time Giving | 2013

Just a live camera and 175 people. / WestJet "Christmas Miracle: Real-time Giving"

It looks like it's using some amazing technology, but the real secret is just a live camera and 175 people doing the legwork. Here's what makes WestJet's Christmas campaign work so well.

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