Subject
3 articles
ASB | MONEY GOES DIGITAL | 2007
In 2007, ASB, a bank in New Zealand, ran an ad in a place no one had ever seen one before: on banknotes themselves. The idea of sticking stickers onto real, circulating currency won the Grand Prix in the Media category at Cannes Lions.
BARCLAYS | Fluent in Finance | 2003
In 2003, the British bank Barclays brought in none other than Samuel L. Jackson. The director was Jonathan Glazer, who made "Sexy Beast." With a lineup this impressive, they created a series of commercials about money.
アコム | むじんくん チャント星人シリーズ | 1996
In 1996, a commercial appeared where aliens in a UFO would say "Want to stop by Earth?" and come down to borrow money from Acom. This series, which swept the nation with its catchy "La-la-la, Mujin-kun♪" phrase, was a shocking piece of work that turned the heavy subject of consumer loans into something light and casual with its sci-fi style.