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5 articles
CARITAS | VEHICLE OF HOPE | 2026
They turned the Pope's official car into a mobile clinic for children in Gaza. And it took not one but two popes to say yes. Has any other ad ever cast actual popes—plural—in its campaign?
POLYCAM X UNESCO | BACKUP UKRAINE | 2022
In 2022, Russian bombing threatened to wipe out not just lives in Ukraine, but also the sculptures and churches that had watched over its cities for centuries. So creators from the ad industry came up with an idea: turn the smartphone everyone already owns into a tool for protecting cultural treasures.
KPN | EVERT_45 | 2018
What if a boy living in 1945 had filmed vlogs just like kids do today? KPN actually turned that idea into real posts on YouTube and Instagram.
NYT VR | THE DISPLACED | 2016
The New York Times tucked one million Google Cardboard viewers into copies of its Sunday paper. Inside was an 11-minute VR documentary called "THE DISPLACED." Readers who opened it up found themselves standing right in the middle of a refugee camp. The following year, it won two Grand Prix at Cannes.
MICROSOFT | Halo 3: Believe - John 117 Monument | 2008
It's an ad for a video game, but no game footage shows up anywhere in it. All you get is an old soldier recalling memories of war, and a massive 110-square-meter battlefield diorama. This ad treated Halo 3 like it was a real war.