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DOORDASH | Self-Love Bouquet | 2023
Eleven roses arrive for Valentine's Day, and the 12th is "Rose™" — the rose-shaped sex toy that went viral on TikTok. DoorDash slipped it into bouquets and sold them. They sold out in three days and won the Grand Prix in PR at Cannes Lions.
SPINNEYS THE LEBANESE BREAST CANCER FOUNDATION | THE BREAD EXAM | 2020
The motion of kneading bread dough and the motion of a breast self-exam. They turned out to be nearly identical. That one observation was enough to break through a cultural taboo.
TALENS RUBBER CEMENT | Nuns | 1992
Have you seen this Spanish ad that won the Grand Prix at Cannes in 1992? It's the one where a statue of the baby Jesus in a convent garden is missing a very particular part, and the young nuns, blushing furiously, rush off to tell the mother superior. More than 30 years later, people are still talking about this masterpiece that used humor to break through a taboo.