Subject
4 articles
MCDONALD’S | WINTER TAKES ON COLORS | 2025
A McDonald's restaurant turned into one giant coloring book. What happens when you hand customers the power to add color during Poland's long winter?
Magnum Ice Cream | 2024
Selling ice cream in the dead of winter. Magnum and LOLA Madrid took on that uphill battle—and came home with a Grand Prix from Cannes.
Duracell | Moments of Warmth | 2014
Hold hands and the heater turns on—that's all it takes. In the dead of a freezing Montreal winter, this experience landed at exactly the right moment.
MINI | MINI DOMINATRIX | 2006
Winter in Canada, 2006. Anyone who visited MINI's website was greeted by a dominatrix in leather. Click on each part of the car, and she'd "discipline" the MINI with a whip or a paddle while explaining its winter safety features. Kinky, bold, and impossible to forget.