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MONTEFIORE | CORAZON - GIVE YOUR HEART | 2018
A 48-minute film moved people's hearts in just 15 seconds / MONTEFIORE "CORAZON - GIVE YOUR HEART"
Shoot a 48-minute film, then wrap up donor registration in just 15 seconds. That's what Montefiore Medical Center pulled off. Audiences leaving the theater held their phone to their chest, the poster woke up, and registration was done. It won the Grand Prix in the Health & Wellness category at Cannes in 2018.
