summer

Koukoku-kun— one great ad from around the world, every day

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BGH | Dads in Briefs | 2015

A Fear the Whole World Recognized / BGH "Dads in Briefs"

Summer in Argentina is brutally hot. Without air conditioning, dads at home start wandering around in nothing but their underwear. It's every family's worst nightmare. BGH turned this exact phenomenon into an ad.

Why Late Sleepers Would Want to Go to Summer Camp / YMCA SUMMER CAMP "SLEEPING IN"

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YMCA SUMMER CAMP | SLEEPING IN | 1991

Why Late Sleepers Would Want to Go to Summer Camp / YMCA SUMMER CAMP "SLEEPING IN"

An ad for YMCA Summer Camp from 1991, back when videotapes were still the norm. The title is "SLEEPING IN." It means sleeping late in the morning. Somehow that one phrase seems to capture both kids' summer vacations and what parents are secretly thinking.