Subject
4 articles
FILSA COLOMBIA | FILTER CAPS | 2024
Just snap a cap weighing only 24g, made from cornstarch, onto a bottle, and cloudy water from a pond or well turns into drinking water. This isn't just advertising — the water actually changes.
サントリー天然水 | 信じられる水の山から（阿蘇） | 2015
There's a moment in the middle of a run of commercials when your eyes suddenly stop on one. It feels off, somehow, but in a good way. This is a spot that depicts natural water springing up from a mountain, drawn in soft, gentle animation.
WATER IS LIFE | BUCKET LIST | 2014
When you hear "bucket list," you probably think of things you want to do before you die—a luxury that assumes you'll live a long life. But in sub-Saharan Africa, one in five children doesn't live to see their fifth birthday. There really is a world where a four-year-old needs a bucket list.
UNICEF | TAP PROJECT | 2007
Esquire magazine challenged the creatives it named to its "Best and Brightest" list to build a brand using just one page of the magazine. What David Droga came up with wasn't an ad at all — it was a mechanism that changed the world.