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サントリー | 歌のリレー | 2011
There Were People Who Cried / Suntory "Song Relay"
I used to think there was no way a commercial could make someone cry. But I've had a few such moments in my life, and this was one of them.
Subject
bond
3 articles
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複数企業協賛（ツインリンクもてぎ、20世紀FOX映画、読売新聞） | Friend-Ship Project 第4弾 家族の絆「ゆうなの夏休み」 | 2008
"It's more interesting when you don't think so much about the client." Five minutes packed tight with life's bitter and sweet / Friend-Ship Project 4th Installment "Yuna's Summer Vacation"
A five-minute family story woven together by two fine actors, Nao Omori and Sachiko Sakurai. Apparently this was one of those reversed projects where the client is decided first, and then creators make a long-form commercial around them. This was the fourth installment of that project, and the density of it—packing in all of life's bitter and sweet—was really something.
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ADIDAS | BONDED BY BLOOD | 2007
The Day Players' Blood Became Ink / adidas "BONDED BY BLOOD"
Mixing players' own blood into poster ink. I don't know another case where madness and love blend together this beautifully. Grand Prix in the Promo category at Cannes 2007.