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3 articles
PENNY | PRICE PACKS | 2025
In an age when prices feel impossible to predict, PENNY put the price itself—not quality claims—front and center on its packaging. In German food advertising, where touting quality is the norm, this was a pretty bold bet.
VIRGIN | 5 CENT | 2005
Australia, 2005. Just hearing the name VIRGIN gives you a feeling something's about to happen. "5 CENT," made by HOST SYDNEY, won the Grand Prix. The strength of a price, conveyed through the title alone.
VOLKSWAGEN | Surprisingly Ordinary Prices - Dentist | 1997
A dentist, hand still inside a patient's mouth, freezes with wide eyes. That single shot became part of British advertising history in the 90s.