▶
NTTドコモ | ForONEs 2017 | 2017
Taking Off the Roles to Reveal Just One Person / NTT Docomo "ForONEs 2017"
This commercial, released by Docomo in 2017 under the name "ForONEs," shows people taking off colorful T-shirts to portray the diversity within each individual. Take off the actor, and there's a dancer. Take off the professional boxer, and there's a single mother. Take off the doctor, and there's a patient. Everyone has multiple faces, but behind them all is just one "self." At a time when everyone and their mother was talking about diversity, this 60-second spot boldly stripped away any sense of "Docomo-ness," and that choice itself feels like a kind of resolve.
