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HYUNDAI | ASSURANCE | 2009
"You can give the car back" became a promise of trust / HYUNDAI "ASSURANCE"
It was 2009, right after the Lehman shock. In a time when nobody was buying cars, Hyundai said something strange: "If you lose your job within a year, you can give this car back." It was a promise nobody in the industry had ever made.
