effort

Koukoku-kun— one great ad from around the world, every day

Subject

2 articles

カロリーメイト | My Way | 2020

Sound pulls you right back to those days / CALORIEMATE "My Way"

The song and the sound effects here are just amazing. Listening to them yanks you straight back to that time in your life. Which tells you something: those sounds don't really exist (much) in the adult world.

An Ad Strong Enough to Carry You Through, Even When You Know the Twist / Nike "The Switch"

▶

Nike | The Switch | 2016

An Ad Strong Enough to Carry You Through, Even When You Know the Twist / Nike "The Switch"

Cristiano Ronaldo collides with a ball boy and they swap bodies. Spoiler: that's the whole story. And yet for almost six minutes, you can't look away. It's the kind of ad that makes you think, "So this is how far you can go if you really commit."