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7 articles
CHOROGUSAN For Children | The Life-Saving Receipt | 2025
In South Korea, there are about 200,000 children from immigrant families. Vaccines are free for them up to age 12, but only 55.2% actually get vaccinated. This campaign used receipts as a way to deliver the information people needed and try to close that gap.
WARNER MUSIC GROUP | SAYLISTS | 2020
One in twelve children has a speech sound disorder (SSD). The key to therapy is repetition — but for kids, that's just plain boring. So what about music? Or rather, isn't music itself the ultimate form of repetition? Starting from that simple question, Warner Music and ad agency Rothco used an algorithm to analyze a 70-million-song Apple Music catalog and created "Saylists," playlists with genuine therapeutic value.
CHARITÉ BERLIN UNIVERSITY HOSPITAL | Printed by Parkinson's | 2020
A 3D printer is shaking. It's been injected with data from a patient's tremors.
NEW ZEALAND AIDS FOUNDATION | Sperm Positive | 2020
A sperm bank for HIV-positive men. What comes to mind when you hear that? On 11/27/2019, just before World AIDS Day, it actually existed in New Zealand.
MONTEFIORE | CORAZON - GIVE YOUR HEART | 2018
Shoot a 48-minute film, then wrap up donor registration in just 15 seconds. That's what Montefiore Medical Center pulled off. Audiences leaving the theater held their phone to their chest, the poster woke up, and registration was done. It won the Grand Prix in the Health & Wellness category at Cannes in 2018.
BLINK TO SPEAK - | Blink To Speak | 2018
A language made for people who can only move their eyes. Even when ALS or a spinal injury takes away control of the rest of the body, the eyes keep moving until the very end. This gave those eyes words to speak with.
RESPIRATORY APP | Alvio | 2014
Kids with asthma hate breathing exercises. But what if your breath itself became the controller for a game? Alvio made a game where a pufferfish swims just by you breathing in and out.