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makeup

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It's a Cosmetics Ad, But It's Not Selling Cosmetics / Kanebo "I HOPE. Hope"
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カネボウ化粧品 | I HOPE.希望の美容液/I HOPE.希望 | 2025

It's a Cosmetics Ad, But It's Not Selling Cosmetics / Kanebo "I HOPE. Hope"

It's a commercial for a serum, but it barely talks about skin at all. This is the 2025 chapter of the "hope" story that KANEBO has been telling for years.

The Magic of Becoming a New Me Was at the Bathroom Sink / Shiseido "Become a New Me"
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資生堂 | あたらしい私になって | 2006

The Magic of Becoming a New Me Was at the Bathroom Sink / Shiseido "Become a New Me"

She just got dumped. She's on the verge of tears. But she washes her face, pats on some lotion... and little by little, you can feel her starting to turn hopeful again. This corporate commercial, released by Shiseido in the summer of 2006, talks about the value of makeup not from the "makeup" side of things, but from the "skincare" side. Kumaki Anri's simple, warm singing voice was as delicate and beautiful as the footage itself.

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