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今西数英教室 | 一生忘れない塾。 | 2024
The Strength to Say, Flatly, "The Day It Ends Will Come" / Imanishi Suei Juku "Song Edition"
Every year's ad from this brand is good. But this "Song Edition" is on another level.
Subject
exam prep
10 articles
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カロリーメイト | 光も影も | 2024
Creating Light with an Eraser / CALORIEMATE "Light and Shadow"
The tenth installment in the series, and the first time an art school exam candidate took the lead role. Boys had taken the lead four years running, from '19 to '22, so longtime fans who'd been thinking "maybe it's a girl's turn soon" couldn't help but grin.
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カロリーメイト | 狭い広い世界で | 2024
Watching from the other side of the phone screen, all along / CALORIEMATE "In a World Both Narrow and Wide"
Through the screen of a smartphone, someone had been watching a whole year in the life of a student preparing for exams. The 2019 song "Boku no Koto" gets a new orchestral arrangement, and all three members of Mrs. GREEN APPLE even make cameo appearances.
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大塚製薬 | Midnight Train | 2022
Through the Night, Morning Comes / Calorie Mate "Midnight Train"
A whole year of a student's life flows past the window of a night train. Carrying both the things they gave their all to and the things left unfinished, the train still keeps running toward morning.
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大塚製薬 | カロリーメイト 見えないもの篇 | 2021
A year spent fighting something invisible was also a year held up by something invisible / Otsuka Pharmaceutical CALORIEMATE "Invisible Things"
2020 was a year when everyone fought an invisible virus. And CALORIEMATE still delivered its usual commercial to that year's students taking entrance exams. But things didn't go as usual. Remote classes, disinfectant, acrylic partitions, cancelled competitions. The moment Naotaro Moriyama's "Sakura" started playing, the tears wouldn't stop.
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カロリーメイト | My Way | 2020
Sound pulls you right back to those days / CALORIEMATE "My Way"
The song and the sound effects here are just amazing. Listening to them yanks you straight back to that time in your life. Which tells you something: those sounds don't really exist (much) in the adult world.
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カロリーメイト | 心の声 | 2018
The World Is Telling You to Keep Going / CalorieMate "Inner Voice"
I think it's fair to call this one a winter tradition by now. This is the fifth installment of CalorieMate's commercial series cheering on exam students. Another great one this year.
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カロリーメイト | 夢の背中 | 2016
In This Case, the Target Must Be the Parents / CALORIEMATE "Yume no Senaka" (The Back of Dreams)
This CALORIEMATE commercial cheering on students taking entrance exams follows a year in the life of a son grinding through a second attempt at university entrance exams, from the mother's point of view—from the day he decides to repeat the year to the day of the exam itself. Niiro Murakami, who shaved off his long hair for the role, plays the son, while Misuzu Kanno plays the mother who watches over him with quiet warmth. The soundtrack features Ryota Fujimaki's own cover of Remioromen's song "March 9th."
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カロリーメイト | Mate | 2016
Running is beautiful. Memories are beautiful. Friendship is beautiful. / CALORIEMATE "Mate"
There are friends, all born in 1991, who shave their heads, run, show each other their backs as they go, and laugh — and just that is already a complete piece of film. There's a series like that.
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NESTLE | KIT KAT MAIL | 2009
The Day Chocolate Became Mail / NESTLE "KIT KAT MAIL"
Putting a chocolate bar straight into a mailbox. Who would have thought that could happen? But it did — and it became the day that idea won the Grand Prix at Cannes.