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SK TELECOM | BE THE REDS CAMPAIGN IN 2002 FIFA WORLD CUP | 2003

The Red T-Shirt That Painted a Whole Country One Color / SK TELECOM "Be the Reds"

In 2002, the entire country of South Korea turned red. This ad gave birth to the phrase "Be the Reds," which was printed on T-shirts, worn by 7 million people in the streets, and sparked a historic wave of fan culture that drew in 20% of the population.