Subject
3 articles
Vi (Vodafone Idea) | Guardian Beads | 2026
Maha Kumbh Mela draws 500 million pilgrims, and every day 5,000 people go missing. When they bathe, phone numbers written on their palms simply wash away. Vi came up with a way to turn family phone numbers into something people wear instead — a string of prayer beads.
UNITED COLORS OF BENETTON | UNHATE | 2012
Obama and Hu Jintao. Netanyahu and Abbas. The Pope and an imam, kissing. The moment these posters went up in cities, the world reacted. Within hours the Vatican was furious, calling it a "grave lack of respect," and the poster of the Pope was taken down. That reaction was probably part of the plan all along.
TALENS RUBBER CEMENT | Nuns | 1992
Have you seen this Spanish ad that won the Grand Prix at Cannes in 1992? It's the one where a statue of the baby Jesus in a convent garden is missing a very particular part, and the young nuns, blushing furiously, rush off to tell the mother superior. More than 30 years later, people are still talking about this masterpiece that used humor to break through a taboo.