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Apple plays the ultimate heavyweight move — even including the knockoff logos / Apple "From Behind the Mac — Stories This World Has Never Seen"
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Apple | Macの向こうから — まだこの世界にない物語を | 2020

Apple plays the ultimate heavyweight move — even including the knockoff logos / Apple "From Behind the Mac — Stories This World Has Never Seen"

They made an entire 30-second commercial out of nothing but scenes of anime characters sitting down at their Macs. And get this — some of those Macs have logos that are clearly not the real Apple logo, turned into a heart or a pear instead, yet Apple included them anyway. That kind of generosity really shows the brand's sheer confidence.

Not an Ad, but Story-Doing / Microsoft OneNote "Collective Project"
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MICROSOFT ONENOTE | Collective Project | 2015

Not an Ad, but Story-Doing / Microsoft OneNote "Collective Project"

Showing college students an ad just doesn't land. So Microsoft stopped making ads and instead "did" the story of a student trying to change the world.

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