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Subject

regret

2 articles

The Small Thorn Everyone Carries in Their Heart / Tokyo Gas "Family Bonds: Grandma's Cooking"
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東京ガス | 家族の絆 おばあちゃんの料理 | 2020

The Small Thorn Everyone Carries in Their Heart / Tokyo Gas "Family Bonds: Grandma's Cooking"

Everyone has some small regret. A word you blurted out back then. A line you can never take back. Sometimes that kind of thorn stays stuck in your heart for years without you ever pulling it out. This commercial carefully draws out that exact kind of pain over 90 seconds. By the end, you'll want to cry, and you'll want to go see someone.

The Day a Fast Food Chain Talked About Farming / CHIPOTLE "Back to the Start"
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CHIPOTLE | Back to the Start | 2012

The Day a Fast Food Chain Talked About Farming / CHIPOTLE "Back to the Start"

For 2 minutes and 20 seconds, it just talks about farms. No burritos, no smiling staff, not even the product name shows up. For a fast food ad, that's incredibly strange. And yet it ended up winning two Grand Prix at Cannes.

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