homecoming

MINISTRE DE LA DEFENSE | OPERATION CHRISTMAS | 2011

If Christmas Can Come to the Jungle, You Can Come Home Too / MINISTRE DE LA DEFENSE "OPERATION CHRISTMAS"

In December 2010, deep in the Colombian jungle, a giant tree turned into a Christmas tree. When guerrilla soldiers walked by, motion sensors lit up 2,000 lights, and a message appeared on a banner next to it: "If Christmas can come to the jungle, you can come home. Demobilize. At Christmas, everything is possible." This is one of the most urgent campaigns ever staged by an ad agency.

A Story of Homecoming That Starts With a Man Crying for 30 Seconds Straight / THE BLAZE "TERRITORY"

If Christmas Can Come to the Jungle, You Can Come Home Too / MINISTRE DE LA DEFENSE "OPERATION CHRISTMAS"