Subject
8 articles
British Airways | 2024
No logo. No text. No QR code. British Airways' outdoor ad "Windows" doesn't show the view from the plane window—it shows only the faces of passengers looking at that view.
大塚製薬 | スカフィンのうた | 2023
A returnable bottle's journey, told in paper-cut animation and song. Kaho Nakamura's voice is gentle, Moji Tsuchiya's paper cuts, pieced together one second a day, are so lovable that by the end you kind of want to return a bottle yourself.
XBOX | THE BIRTH OF GAMING TOURISM | 2020
Game ads are usually about weapons and heroes. Xbox decided to sell its games as a "tourist destination" instead. You've got to applaud the sheer craziness of that.
EXPEDIA | Visit Britain | 2017
Tilt your phone north and you're in Scotland. Tilt it west and you're in Wales. A video experience where the direction you tilt decides your destination.
CAPE TOWN TOURISM | SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | 2013
"If we can't send everyone to Cape Town, let's send their Facebook profiles instead." In 2013, someone actually turned that idea into an app.
T-MOBILE | Welcome Home | 2011
In 2010, at the arrivals hall of Heathrow Airport, tired passengers walked out to find 300 people suddenly bursting into song. A choir that recreated even the sound of instruments using only their voices turned the cold, impersonal arrivals hall into a celebration in an instant.
VOLVO | LIFE ON BOARD PROJECT | 2005
In 2005, Volvo made a car ad that stopped talking about cars. Just by letting people talk about their lives, it became the first ad ever to win a Titanium Lion at Cannes.
BRITISH AIRWAYS | Surprise Surprise | 1993
Something happened in a movie theater in 1993. The title "Surprise Surprise" seems to say it all, but the details remain a mystery.