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future

3 articles

The Moment a Story Takes Hold, Aboard a Train / Fujifilm "ASTALIFT"
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富士フイルム アスタリフト | 列車のふたり ナノテクノロジー | 2023

The Moment a Story Takes Hold, Aboard a Train / Fujifilm "ASTALIFT"

What happens when you bring a story into a cosmetics commercial? This ad feels like an experiment in just that. Aoi Miyazaki, disguised in a trench coat, sunglasses, and a blonde wig, jumps onto a train. Masaki Okada, claiming he's "come from the future," launches into an endless explanation of nanotechnology. Seiko Matsuda's "Red Sweet Pea" plays in the background, and in an atmosphere that can't quite decide if it's serious or comic, the two set off on a strange journey together.

Flip It Upside Down, and See the World Anew / Panasonic "Make New"
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パナソニック | Make New | 2022

Flip It Upside Down, and See the World Anew / Panasonic "Make New"

When a girl touches a piece of fabric, a cold, lifeless blue world instantly transforms into one overflowing with green. This reversal was actually filmed by flipping the entire set and everyone in it completely upside down.

The Day Your Clothes Become an Interface / Google JACQUARD
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JACQUARD WEARABLE FABRIC | JACQUARD WEARABLE FABRIC | 2016

The Day Your Clothes Become an Interface / Google JACQUARD

What if technology disappeared every time you put on your clothes? That's exactly what Google set out to do. This is the story of a jacket where you can control calls and music just by brushing your hand across the denim sleeve.

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