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LEVI | Creek | 1994

Strip Off the Trousers, and What's Left Is Jeans / Levi's "Creek" BBH London

In a black-and-white scene by a river, two girls catch a glimpse of a naked man. What had been left behind wasn't just clothes — it was a pair of 501s. It looks like a modest little ad, but this is the one BBH's own founder has called his personal favorite.