irony

Subject

4 articles

FOX INTERNATIONAL | Regional Sports Campaign | 2001

Who could laugh at diving off a cliff with no water below? / FOX Sports Net "CHINA, INDIA, TURKEY, RUSSIA"

A diver leaps off a cliff, but there's no water where the surface should be, and he slams into the ground. An athlete tries to catch a huge falling tree with his bare hands and gets crushed by it. Two drunk guys trading real punches. Blindfolded men fighting with clubs. Four completely insane ads, made to look exactly like real sports broadcasts, won the Grand Prix at Cannes.

Another Jeans Ad That Won the Grand Prix / DIESEL "5 AM MONO VILLAGE"

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DIESEL | 5 AM MONO VILLAGE | 1997

Another Jeans Ad That Won the Grand Prix / DIESEL "5 AM MONO VILLAGE"

In 1997, DIESEL actually won the Grand Prix at Cannes with two separate ads — one was "Little Rock," and the other was this one. Both were made by the Swedish agency Paradiset DDB, and the same brand winning two Grand Prix in the same year is almost unheard of.

The good guy gets shot and dies. And somehow that's "success" / DIESEL "LITTLE ROCK"

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DIESEL | LITTLE ROCK | 1997

The good guy gets shot and dies. And somehow that's "success" / DIESEL "LITTLE ROCK"

A western hero gets shot dead by the villain. And the ad uses that to talk about "success." This is the piece that won DIESEL and PARADISET DDB the Grand Prix at Cannes in 1997.

The Penguins Hang Their Heads: "No Gimmicks Needed" / John Smith's Bitter "Penguins"

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JOHN SMITH’S BITTER | Penguins | 1994

The Penguins Hang Their Heads: "No Gimmicks Needed" / John Smith's Bitter "Penguins"

In 1994, a British beer brand ran with the slogan "No nonsense," putting penguins who tap dance and sing on screen alongside comedian Jack Dee, who wears a scowl the whole time.