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4 articles
BECK’S | BECK'S FREQUENCY | 2020
Brazil is pilsner paradise. BECK'S makes the bitterest beer around, but it's behind competitors in both distribution and budget. So what did they do? They got people to drink their rivals' beer.
JAXA | KIBO SCIENCE 360 - A Space Experiment with Google | 2017
Just assemble a single piece of cardboard, and you can become an astronaut. "KIBO SCIENCE 360," created by JAXA, Google, and Dentsu, is a project that recreates the Kibo experiment module on the ISS in VR.
TRANSPORT ACCIDENT COMMISSION VICTORIA | MEET GRAHAM | 2017
Grotesque, strange, and impossible to look away from. Graham is the only human being ever designed purely to survive on the road. No neck, a thickened skull, twelve airbag-like nipples across his chest, lumpy skin. The moment you see him, you flinch. But buried inside that flinch is a message that really matters.
TANGO | BARREL | 2003
In 2003, the British fizzy drink brand TANGO came back with that legendary slogan. "You Know When You've Been Tango'd" — the catchphrase that stirred controversy in the '90s but made its mark on advertising history was revived with a new agency.