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3 articles
NIKE | PAPER BATTLEFIELD | 2009
This campaign won the Grand Prix in the Design category at Cannes in 2009, and even looking at it now, it's absolutely thrilling. Using silkscreen printing, a technique that goes back to the 10th century, the players themselves made their own posters. That process itself embodied the very essence of competition.
PLAYSTATION 2 | Fun, Anyone? | 2004
Not a single second of gameplay footage appears. And yet I've never seen an ad that feels this much like a game. In Brazil, 1,500 people built a human mountain, climbing it over and over, only to be knocked down again and again. At the end, just one line appears: "Fun, Anyone?"
CHEVROLET | CORVAIR OLYMPICS | 1960
In 1960, Chevrolet was the challenger. Into a compact car market dominated by the Volkswagen Beetle, they threw a punch with the Corvair's revolutionary rear-engine, air-cooled design. The launch campaign was named "OLYMPICS," and it reportedly won a Grand Prix.