smile

Koukoku-kun— one great ad from around the world, every day

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2 articles

江崎グリコ | Smile.Glico みんなとハグハグ篇 | 2016

The gentle line: "Glad I was born as a sweet." / Glico "Smile.Glico Hug Hug with Everyone"

A character called Hug Hug goes around hugging people all over the world. Watching the smiles spread from person to person, you can feel something inside you loosen up.

Simple Enough for a Kid to Get—That's Why It Hits So Hard / Ezaki Glico "smile.Glico: If Everyone's Mood Gets Better, the World Will Surely Be Fine"

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江崎グリコ | smile.Glico | 2014

Simple Enough for a Kid to Get—That's Why It Hits So Hard / Ezaki Glico "smile.Glico: If Everyone's Mood Gets Better, the World Will Surely Be Fine"

Satoshi Tsumabuki, dressed up as a clown, goes around turning grumpy people from all over the world into smiling ones, one after another. Because it's a long-form video, watching it leaves you with a feeling like you just finished a movie.