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PEPSI-COLA | PLAYGROUND | 1994

Kids don't worship—they cheekily ask for a Pepsi / PEPSI "PLAYGROUND"

In 1994, a commercial featuring basketball superstar Shaquille O'Neal interacting with a kid became the second most popular commercial in America. It also won a Gold Lion at Cannes. That 90s Pepsi feeling—celebrity, youth, and a dash of rebellion all mixed together. But I could barely find any articles that talk about the story behind this campaign.