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Three Minutes That Turned "Like a Girl" from a Curse into a Badge of Honor / Always "#LikeAGirl"
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Always | #LikeAGirl | 2014

Three Minutes That Turned "Like a Girl" from a Curse into a Badge of Honor / Always "#LikeAGirl"

When you ask a grown-up to "run like a girl," they flail their arms and legs around and laugh. But ask a girl who hasn't hit puberty yet, and she runs with everything she's got. That gap took my breath away.

The awkwardness of sweating too soon / AXE "DISTANCE"
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AXE | DISTANCE (Premature Perspiration) | 2011

The awkwardness of sweating too soon / AXE "DISTANCE"

Argentina, 2011. This is from the era when AXE was still going all-in on laughs as a "weapon for getting the girl." The title is "DISTANCE," but the campaign as a whole was called "Premature Perspiration." Just the nuance of that phrase is enough to make you grin.

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