▶

VOLKSWAGEN | KAFERKILLER | 1970

The Mystery Behind the Name "Beetle Killer" / VOLKSWAGEN "KAFERKILLER"

This is VW's piece that won the Grand Prix at Cannes Lions in 1970. The title is "KAFERKILLER." Käfer is German for beetle, meaning the Beetle. Killer means, well, killer. I've always been curious what an ad looked like where VW declared it was "killing" its own icon.