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AXE “EXCITE” | Excite - Even Angels Will Fall | 2012
Making the Biggest Claim Possible: Bringing Down Angels / AXE "Even Angels Will Fall"
An angel descends from the sky. Beautiful angels in white robes and halos walk through a small town, and in front of one man, they smash their halos. "AXE can make even angels fall." This is the work that won the Grand Prix in the Creative Effectiveness category at Cannes Lions in 2012.
