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MAGNUM ICE CREAM | 7 DEADLY SINS: GIVE IN TO IT | 2002
An Awfully Strong Permission Slip to "Give In to Sin" / MAGNUM "7 DEADLY SINS"
Naming your ice cream after a sin, then boldly telling people to give in to it. This bold move by MAGNUM in 2002 was a massive hit in Australia, and it spread around the world.