Subject
4 articles
TRANSPORT ACCIDENT COMMISSION VICTORIA | MEET GRAHAM | 2017
Grotesque, strange, and impossible to look away from. Graham is the only human being ever designed purely to survive on the road. No neck, a thickened skull, twelve airbag-like nipples across his chest, lumpy skin. The moment you see him, you flinch. But buried inside that flinch is a message that really matters.
CERVEZA SALTA | TOOTH IMPLANT | 2015
A rugby player loses a tooth during a match. It happens all the time. But this campaign actually implanted a 'tooth that doubles as a bottle opener' in place of the lost one. The surgery, the bottle-opening scene—it's all real. This project won a Titanium Lion at Cannes Lions 2015.
SOYJOY | 低GI | 2009
In a SOYJOY commercial from around 2009, a woman doing yoga has such a beautiful body that I just stopped and stared. Instead of "filling that little hungry gap," I think this direction is overwhelmingly better.
LEVI | WALKING BEHINDS | 1972
1972. The year the Grand Prix at Cannes Lions went to a Levi's ad that showed nothing but people walking away from the camera. The title says it all: "WALKING BEHINDS." Walking figures, seen from behind. The fact that someone had this bold a point of view over 50 years ago is amazing.