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3 articles
SK-II | Your Statement. Your Bottle. / Change Destiny Limited Edition | 2017
I couldn't tear my eyes away from this commercial of Haruka Ayase sprinting at full speed through a park in a hoodie and leggings. In one shot, it blew away SK-II's image as a brand for wealthy, beauty-obsessed older women.
Nike | Write The Future | 2010
I just watched a three-minute film. A single moment at the World Cup can turn into glory, or it can turn into ruin. The moment they showed Rooney gone to fat, unshaven, and living in a caravan, I nearly fell out of my chair.
CENTRAAL BEHEER | BOX | 1993
A group of men risk their lives carrying a heavy wooden crate marked "fragile" toward a ship. They nearly drop it again and again, narrowly saving it each time—and then, right at the end, the camera slowly zooms in on the ship's name. That's where fate takes its turn.