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L’OREAL | THE FINAL COPY OF ILON SPECHT | 2025

Advertising Is for People / L'ORÉAL PARIS "THE FINAL COPY OF ILON SPECHT"

A 17-minute documentary that changes a life. Or, to be precise, it's an experience of watching a life that already *was* changed, forever. In 1971, a 23-year-old copywriter wrote four words that are still used around the world more than 50 years later. A film recording the words she spoke at the very end of her life just won the Grand Prix in the Film category at Cannes Lions 2025. This is a story about advertising. And it isn't. It's a story about a human being.