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SMIRNOFF | MESSAGE IN A BOTTLE | 1993

Another World, Seen Through a Bottle / SMIRNOFF "MESSAGE IN A BOTTLE"

In 1993, a Smirnoff bottle bent the world out of shape. Look through it, and piano keys turn into penguins, an old man turns into a walrus, a brooch turns into something else entirely. Surreal, witty, and a little unsettling all at once. This "through the bottle" idea became one of the defining images of Smirnoff in the 90s.